Diploma of Higher Education in Tourism and Business Management in Finland, 60 cr 

The Diploma of Higher Education provides knowledge and competence in tourism and business management.  You enhance your expertise in customer-oriented service development and digital marketing in European business environment.  The studies are carried out online in Moodle eLearning environment. The duration of the studies is one and a half year (60 ECTS credits). You will study one module (20 ECTS credits) per term.  It is also possible to choose only one module (20 ECTS credits). 

The Diploma of Higher Education

  • includes study entities made up of modules from the degree program curriculum
  • can be accepted as part of a selected, international degree program (for example International Digital Business Program), thus shortening the study time in Finland
  • are open studies without prior requirements or special work experience.
  • is 60 ECTS credits, the duration of studies is from one and a half years to two years.

The studies are suitable for students who  

  • need deeper understanding or new competences – regardless of their prior studies.
  • want to study in a flexible way – studies are carried out online.
  • are interested in developing their own work
  • are looking for a new direction in their own professional career – whether currently between jobs or at work.
  • are looking for more extensive studies, but not the whole degree.
  • see also this introduction page

Students are required to

  • be commited to these studies
  • have enough time to familiarize on materials and sources of information
  • complete all tasks and tests on time
  • to be initiative.

After you have completed the diploma training (all 60 ECTS credits) you are awarded the Diploma of Higher Education.

This course is based on the curricula of Xamk's degree programmes and the Finnish credits are fully compatible with the ECTS. The level of the courses is bachelor level.

Please notice, that
Xamk degree students cannot enroll on OUAS courses.

Time: 11 January 2021 – 8 May 2022
Place: Online studies

Extent: The Diploma of Higher Education is 60 credits = 3 modules, 20 credits each. It is also possible to choose only one or two modules.
Number of study places: 300 / module. Enrolment for modules II and III opens later on again, if there are free study places left.

Target group: All that are interested in these studies.
Requirements: The student has to have a fluent skills in English and readiness to study online independently on University level.
Device: You need a laptop or PC, smartphone or tablet is not enough.
Credited in degree: Bachelor of Business Management at Xamk University of Applied Sciences(30 cr core competence + 30 cr optional studies), see the curricula.
Enrolment period: 1 November – 1 December 2020
Price: These studies are free of charge

Additional information on enrolment:
Open University of Applied Sciences office, email openstudies@xamk.fi.

Terms of cancellation: 
If you are not able to participate in the course, please let us know as soon as possible by email openstudies@xamk.fi.

You'll receive an invitation by email to this course approx. one week before the course starts.

ECTS credits

ECTS credits represent the workload and defined learning outcomes (”what the individual knows understands and is able to do”) of a given course or programme. One credit equals 27 hours of student's work.

South-Eastern Finland University of Applied Sciences (XAMK) 

The South-Eastern Finland University of Applied Sciences (XAMK) – the 5th largest UAS in Finland. More information on higher education in Finland on page https://minedu.fi/en/higher-education-and-research.

Xamk is situated in the popular tourist region around Saimaa lake system and archipelago.


The goal of Module I is to provide students with key concepts and professional understanding of tourism as business, planning marketing, anticipating risks and understanding diversity. The extent of each course is 5 ECTS credits. The courses in Spring and their duration:

  • Destination Finland – 11.1.-7.3.2021
  • Customer oriented marketing 11.1.-7.3.2021
  • Tourism risk management 15.3.-9.5.2021
  • Intercultural competence 15.3.-9.5.2021


The goal of Module II is to provide students with added professional capabilities to understand hospitality and tourism business demand and supply, plan and manage social media marketing campaigns, anticipate the effects of seasonality in tourism business and manage personnel in effective and professional way. The extent of each course is 5 ECTS credits. The courses in Autumn and their duration

  • Hospitality management 16.8.-10.10.2021
  • Social media marketing 16.8.-10.10.2021
  • Seasonality and tourism planning 18.10.-12.12.2021
  • International human resources 18.10.-12.12.2021


The goal of Module III is to provide students with knowledge of food safety and related legislation, in professional kitchens in European Union, and, tools to maintain the level required with self-monitoring plan. Module III gives the student knowledge of recognizing global business opportunities and analyzing market areas. It provides understanding of influences of economic policies on the function of the different sectors of society.

The module adds to knowledge of selecting international business operations, suited for different international business environments. Module III also gives tools for designing, producing and evaluating opportunities for well-being tourism. The extent of each course is 5 ECTS credits. The courses in Spring and their duration:

  • Food and well-being 10.1.-6.3.2022
  • International business 10.1.-6.3.2021
  • Well-being tourism 14.3.-8.5.2022
  • Economics 14.3.-8.5.2022

Note! Changes on dates may occur!


Please notice that you need a laptop or PC in order to participate this training. Smartphone or tablet are not enough.


Destination Finland

What are the key concepts of domestic and international tourism in English? Which elements of Finnish nature and culture could be used as basis of experience tourism product for international market? What are the pull factors, major tourist areas, destinations, ways of travelling and special features of tourism in Finland? What is the structure of tourism business and what are the traveler streams arriving in and leaving Finland? How do you work in an international team?

Customer-oriented marketing        

What are the objectives and role of customer-oriented marketing and relationship marketing in the operation of the organization?  How does the digital economy and operational environment affect the planning of marketing?  How is customer buying behavior and segmentation taken into consideration when defining the objectives and target groups? What does marketing- mix consist of and how can it be used to reach organizational goals?

Tourism risk management

Where do you find information, models and guides about tourism risks and safety issues? What kind of risks and safety issues are involved in tourism? What are the duties and responsibilities of entrepreneurs and staff in tourism field? How do you perform a risk assessment? What kind of safety documents are required in hospitality business? How do you work responsibly and in compliance with safety norms?

Intercultural competence

What is culture?  What are values, beliefs, (negative) cultural perception?  How to recognize cultural differences based on comparing elements of one’s own national culture to Finnish culture?  How to communicate effectively in intercultural settings? What are the main features of Finnish society in terms of politics and economics including social and cultural factors?

Hospitality management

What is the scale of tourist movements in the 21st century? How to activate team skills by understanding the different tasks, activities and functions of your team when managing a hospitality organization? Why is there a need for sustainable tourism development? What are the topical issues, revealing the fast-changing nature of the tourism and hospitality business in terms of both demand and supply? How to be aware and understand the complexity and interconnection of the modern tourism and hospitality industry?

Social media marketing

How to create a social media presence for an organization using diverse platforms? How to  utilize social media tools and services for insight about how consumers feel about brands and respond to social media marketing? How to develop and manage successful social media marketing efforts?

Seasonality and tourism planning

What kind of issues and models are there in tourism planning and development? How to cope with different kinds of private and public sector processes in regional tourism planning and development? How to utilize seasonality, nature and culture as pulling factors in the product development in a sustainable way? How are the company level and regional level targets related to each other?

International human resources

What are the most important HRM operations in multicultural organizations? How to recall HRM development strategies? What is included in effective HRM processes? How to plan recruitment, orientation, and training of employees in multicultural organizations?

Food and wellbeing

What kind of food choices promote health and wellbeing? What kind of limitations do diseases, beliefs and food trends cause for food choices and how are different diets composed? How to evaluate the nutritional quality of meals and menus?
What opportunities does Finnish food provide for food and wellbeing tourism?

International business

What are the most important features in the international business environment? What are the company’s opportunities and prerequisites related to international operations?  What are the strategies of international operations? How to select the most appropriate operation model?

Well-being tourism

What is the key terminology in well-being tourism? What is Finland’s well-being tourism strategy, mission and vision? What is the significance of art and culture in well-being tourism? What is the role of food in well-being tourism? How do you utilize technology? How do you design, produce and evaluate products and services in this sector?


What does an economy consist of?  What is the theory of enterprise from the economics viewpoint? How do economic policies affect the various sectors of society?

After completing 60 ECTS credits the students are awarded the Diploma of Higher Education.

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