Bachelor of Business Administration, Wellbeing Management (BBA)

Are you interested in business and wellbeing? During your studies in the Degree Programme in Wellbeing Management, you learn to develop and produce data-based wellbeing services utilizing state-of-art technology.

The goal of wellbeing services is to promote people’s quality of life, health and ability to work. The demand for wellbeing services is increasing, which has created the need to be able to assess the suitability and effectiveness of different services in various situations and for different target groups. 

Physical exercise and health have an important role in people’s functional capacity. With the help of technology, it is easier than before to measure and assess the effectiveness of wellbeing. Measuring produces data that helps to create new services that support wellbeing, health, and functional capacity, together with new business opportunities. In order to meet this demand, the Degree Programme in Wellbeing Management was established.

The Degree Programme in Wellbeing Management provides skills for measuring wellbeing and health with the help of state-of-the-art technology. You learn how to use this information in developing and producing services for wellbeing. The studies combine this information with business topics. 

Commercial and business aspects are essential in the Wellbeing Management studies. You learn how to utilize wellbeing and health promoting technology in business environment. The studies provide you with a solid basis for becoming an entrepreneur or working in expert position after graduation. 

After your graduation, you will be able to: 

• identify and coordinate the service needs for promoting wellbeing 
• develop and implement data-based wellbeing services 
• acquire and assess wellbeing services based on data 
• identify the opportunities of profitable wellbeing business 
• operate in an entrepreneurial manner and start your own business 
• operate in an international working environment. 

The studies are implemented in close cooperation with companies and they include projects commissioned by companies. This creates networks that will be beneficial after your graduation. 

This is a new way to complete Wellbeing Management studies

The courses mostly involve online learning. You only need to spend the second year of studies in Mikkeli, Finland.

Wellbeing Management studies can be completed either in Finnish or in English. All courses are taught fully bilingually, so you can study in either language. If you are interested, you can take some individual courses in English or in Finnish. The bilingual implementation of the degree programme gives you the opportunity to flexibly improve your language skills as the studies progress. 

During the first year, the study environment is Xamk’s versatile online environment, in which you study under the lecturer’s guidance. 

During the second year, you study mostly online. During the second year, only the Active Life Lab studies will be arranged at Mikkeli at Saimaa Stadiumi. Mikkeli is located approximately 2.5 hours north from the Finnish capital Helsinki. Saimaa Stadiumi is situated in the middle of beautiful Finnish nature in Mikkeli, in an area that offers a great opportunity to combine sports, experiences, and wellbeing. As part of Active Life Lab studies, you will be doing wellbeing measurements with various customer groups. You will be in the heart of measuring wellbeing and assessing the effectiveness of wellbeing. In addition, Active Life Lab offer practical training opportunities, and you are able to participate in RDI activities.

Active Life Lab is a leading research and development centre of wellbeing services operating a new and inspiring study environment designed specifically for group work and commissioned assignments.  

The third year studies include practical projects in producing services and events. You also become familiar with the management of wellbeing services and business operations. The practical training period (30 ECTS credits) takes one term. The bachelor’s thesis covers 15 ECTS credits. 

Active Life Lab | Entrepreneurship | Health Promotion | Technologies of Wellbeing | Wellbeing Management