Bachelor of Business Administration, Wellbeing Management (BBA)

Are you interested in business and wellbeing? During your studies in the Degree Programme in Wellbeing Management, you learn to develop and produce data-based wellbeing services utilizing state-of-art technology.

The goal of wellbeing services is to promote people’s quality of life, health and ability to work. The demand for wellbeing services is increasing, which has created a need to assess the suitability and effectiveness of different services in various situations and for different target groups.  

Physical exercise and health have an important role in people’s functional capacity. With the help of technology, it is easier today to measure and assess the scope and quality of one’s wellbeing. Measurements produce data that helps to create new services to support one’s wellbeing, health, and functional capacity. This, in turn, will open new business opportunities.   

In order to meet the demand described above, the Degree Programme in Wellbeing Management was established.

The Degree Programme in Wellbeing Management provides skills for measuring wellbeing and health with the help of state-of-the-art technology. You learn how to use the obtained information in developing and producing services and business opportunities closely related to wellbeing.  In other words, the studies combine the acquisition of data with business-related topics.  

Commercial and business aspects are essential in the Wellbeing Management studies. You learn how to use wellbeing and health promoting technology in business environments. The studies provide you with a solid basis for starting your own business or working in expert positions.     

After your graduation, you will be able to: 

• identify and coordinate the service needs for promoting wellbeing 
• develop and implement data-based wellbeing services 
• acquire and assess wellbeing services based on data 
• identify the opportunities of profitable wellbeing business 
• operate in an entrepreneurial manner and start your own business 
• operate in an international working environment. 

The studies are implemented in close cooperation with various companies, including projects commissioned by the said companies. This allows you to create networks, which will be beneficial after graduation.  

Studies can be mostly completed online

Wellbeing Management studies can be completed either in Finnish or in English. As all courses are taught fully bilingually, you can study in either language.   

The first year of studies is entirely implemented online, focusing on the basics of measuring wellbeing indicators. The first-year studies also help you to develop your business management skills and acquire in-depth knowledge in the field of wellbeing.  

The second year of studies is mostly organised online. Only two courses related to Active Life Lab environment require attendance on Mikkeli Campus. During the second year, you work with different customer groups, perform measurements of wellbeing indicators with them and assess the effectiveness of wellbeing services. This way, the first-year studies that were focused on business management are combined with data acquisition carried out in Active Life Lab and assessment of the effectiveness of wellbeing services. In addition, you have the opportunity to complete your practical training period in Active Life Lab and participate in RDI activities.     

The third-year studies are flexible and are entirely organised online. During the last year of studies, you can complete your practical training and write your thesis either in Mikkeli or in another location that suits you and meets the objectives of your studies.    

Active Life Lab

Active Life Lab is a leading research and development centre of wellbeing services operating at Saimaa Stadiumi, a new and inspiring study environment designed specifically for group work and commissioned assignments.  

• Wellbeing measurement lab provides facilities to measure users’ level of activity with location-based technology and, for example, respond to long-term passiveness. The premises include a virtual reality space which allows to measure the effects of nature and culture on wellbeing.   
• Smart gym houses equipment that individually monitors users’ development and offers the optimal exercise load to achieve and ensure the best results.   
• Equipment in the exercise test area is brand new, featuring physiological measurement and virtual reality equipment. The lab has a treadmill with an attached screen to display different obstacles and gamified content.   

Business | Entrepreneurship | Health Promotion | Wellbeing Management| Wellbeing Services