Full-time studies

Are you interested in business and wellbeing? During your studies in the Degree Programme in Wellbeing Management, you learn to develop and produce data-based wellbeing services utilizing state-of-art technology.

The goal of wellbeing services is to promote people’s quality of life, health and ability to work. The demand for wellbeing services is increasing, which has created the need to be able to assess the suitability and effectiveness of different services in various situations and for different target groups. 

Physical exercise and health have an important role in people’s functional capacity. With the help of technology, it is easier than before to measure and assess the effectiveness of wellbeing. Measuring produces data that helps to create new services that support wellbeing, health, and functional capacity, together with new business opportunities. In order to meet this demand, the Degree Programme in Wellbeing Management was established.

The Degree Programme in Wellbeing Management provides skills for measuring wellbeing and health with the help of state-of-the-art technology. You learn how to use this information in developing and producing services for wellbeing. The studies combine this information with business topics. 

Commercial and business aspects are essential in the Wellbeing Management studies. You learn how to utilize wellbeing and health promoting technology in business environment. The studies provide you with a solid basis for becoming an entrepreneur or working in expert position after graduation. 

After your graduation, you will be able to: 

  • identify and coordinate the service needs for promoting wellbeing 
  • develop and implement data-based wellbeing services 
  • acquire and assess wellbeing services based on data 
  • identify the opportunities of profitable wellbeing business 
  • operate in an entrepreneurial manner and start your own business 
  • operate in an international working environment. 

The studies are implemented in close cooperation with companies and they include projects commissioned by companies. This creates networks that will be beneficial after your graduation. 

This is a new way to complete Wellbeing Management studies

The courses mostly involve online learning. You only need to spend the second year of studies in Mikkeli, Finland.

Wellbeing Management studies can be completed either in Finnish or in English. All courses are taught fully bilingually, so you can study in either language. If you are interested, you can take some individual courses in English or in Finnish. The bilingual implementation of the degree programme gives you the opportunity to flexibly improve your language skills as the studies progress. 

During the first year, the study environment is Xamk’s versatile online environment, in which you study under the lecturer’s guidance. 

During the second year, you study mostly online. During the second year, only the Active Life Lab studies will be arranged at Mikkeli at Saimaa Stadiumi. Mikkeli is located approximately 2.5 hours north from the Finnish capital Helsinki. Saimaa Stadiumi is situated in the middle of beautiful Finnish nature in Mikkeli, in an area that offers a great opportunity to combine sports, experiences, and wellbeing. As part of Active Life Lab studies, you will be doing wellbeing measurements with various customer groups. You will be in the heart of measuring wellbeing and assessing the effectiveness of wellbeing. In addition, Active Life Lab offer practical training opportunities, and you are able to participate in RDI activities.

Active Life Lab is a leading research and development centre of wellbeing services operating a new and inspiring study environment designed specifically for group work and commissioned assignments.  

The third year studies include practical projects in producing services and events. You also become familiar with the management of wellbeing services and business operations. The practical training period (30 ECTS credits) takes one term. The bachelor’s thesis covers 15 ECTS credits. 

Active Life Lab | Entrepreneurship | Health Promotion | Technologies of Wellbeing | Wellbeing Management

Subscribe our newsletter

Sign up for the Study at Xamk Newsletter, and you will receive information about Xamk, our programmes, application processes and open online studies and various micro-courses.

Sign up!

The structure of studies

The studies consist of core and complementary competence courses. All the students take the same core competence courses which include the basics of the profession and degree. Complementary competence courses include courses that you choose based on your own interest either in your own or other fields.

The structure of studies:

  • Core competence 150 ECTS
  • Complementary competence 15 ECTS
  • Practical training 30 ECTS
  • Bachelor’s thesis 15 ECTS

Core competence study modules:

  • Holistic wellbeing
  • Wellbeing entrepreneurship and environments
  • Customer oriented selling of services
  • Development of wellbeing servisec
  • Data-driven business
  • Competences for wellbeing producer
  • Management of wellbeing busineses

The practical training period (30 ECTS credits) takes one term. The bachelor’s thesis covers 15 ECTS credits.

The aim is to gain 30 ECTS credits every term. 

The first year of studies is arranged entirely online, making you familiar with the concepts of wellbeing, the operational environment of wellbeing services, and the management of wellbeing data. The studies also involve different areas of business operations, and the marketing and sales of wellbeing services. 

During the second year you will focus on the effectiveness of wellbeing services, the development of user-driven services, and the operation of data-based business. In addition, you become familiar with international business operations, project work and the methods of research, development and innovation. Your second year studies are mainly arranged online. Only the Active Life Lab studies are arranged at Mikkeli and at Saimaa Stadiumi. There are approximately 20 hours of Active Life Lab studies at Mikkeli during one semester. The studies are very pragmatic and focusing on wellbeing measurement, tracking and utilization of technology as part of various company commissioned assignments.

The thirdyear studies can be completed flexibly, fully online. During this last year of study, you can choose to complete your practical training and write your thesis either in Mikkeli or in another location anywhere in the world, provided that it suits you and meets the objectives of the Wellbeing Management Degree Programme 

The practical training always includes working in an expert position in the wellbeing field, and the professional networks built during your studies will help you find a suitable practical training placeIn addition, the thesis should also be commissioned by a company, organization or some other non-profit party involved with the wellbeing environment. When deciding the topic for your thesis, you can utilize the practical training commissioning company, and the RDI knowledge and skills you have gained during your secondyear studies.  

Xamk has extensive partner networks all around the world and our international experts will help you find suitable practical training or international exchange options in case you wish to go abroad as part of your studies at Xamk.   

BYOD – Bring Your Own Device

According to Xamk’s BYOD policy, students must bring and use their own devices on campus. More information is available on Xamk website.

Active Life Lab

Active Life Lab, a unique environment for high-quality research and development on wellbeing service.

Active Life Lab at Saimaa Stadiumi, in Mikkeli will be an important part of your studies. In Saimaa Stadiumi area you can for example play ice-hockey and football, ice-skate and ski, and do orienteering or track & field sports there, together with many options of indoor games.

Active Life Lab

  • The virtual reality space includes technology to test how different environments, such as nature environments or a new office layout, affect people’s wellbeing. In addition, the space includes different virtual reality games and contents that are used for measuring and promoting the cognition and memory of neurological patients as well as those of healthy people. 
  • The devices at the smart gym automatically track and adapt the training programmes of individuals. This information is used for optimizing the development as well as for tailoring the health promotion activities outside the smart gym. 
  • The fitness testing area includes novel equipment that makes use of virtual reality and augmented reality to improve the fitness and functionality of neurological patients, orthopedic patients, and also of healthy people. The virtual reality treadmill includes different games used for motivating the patient and for gamifying the rehabilitation or training.

BBA in Wellbeing Management in working life

The need for wellbeing services is increasing all the time, and there is also an increasing demand for service providers. 

Good communication and interaction skills are essential in producing wellbeing services, together with understanding the possibilities of promoting wellbeing, customer-oriented thinking and an entrepreneurial attitude. 

 As a BBA in Wellbeing Management, your career opportunities may include the following fields: 

  • companies that offer services in physical activities, nutrition or health care 
  • companies that develop health and wellbeing technologies 
  • event production planning and producing wellbeing services 
  • human resources or insurance. 

After graduation, this international bachelor’s degree offers you interesting job opportunities all over the world. 

Professional positions include the following: 

  • companies offering exercisenutrition or wellbeing services 
  • companies utilizing and developing health and wellbeing technology  
  • wellbeing event production companies; planning and developing wellbeing events 
  • human resources management or   
  • insurance companies.  

Study Guide

Study contents

Read more


Admission and entrance exams

Read more

Mikkeli campus

Welcome to Mikkeli Campus

Watch our webinar

Who Wellbeing Management is suited for?

Read the interview

Online studies teach you to manage your timetable

Read the interview

To start my own wellbeing business in Finland

Read the interview

Top 5 reasons to study with us!

Xamk offers you a journey of a lifetime. Read the top 5 reasons why you should study with us and choose Xamk as your perfect study destination.

Top 5 reasons
Feedback from Xamk graduates tells that Xamk is valued by our students.


Finland is the happiest country in the world, again. The Global Happiness Report has ranked Finland first for the second year in a row.
What is the secret? Find out what Finland is all about: nature, an excellent education system, a welfare state and unique culture. Finland is a great place to study for international students.

Read more about Finland

Studies at Xamk

Xamk is the 5th largest university of applied sciences in Finland.

We provide education in eight fields of study, participate in research and development and provide services to the businesses and residents of the area.

Further information on studies

Pia Jääskeläinen
Tel. +358 40 667 2190

Further information on applying

Admission office
Tel +358 50 312 5031 or +358 44 702 8752