Time: 16 August 2021 – 12 December 2021
Place: Online studies
Extent: 20 ECTS credits
Number of study places: 100

Target group: All that are interested in these studies. If you are already studying Diploma of HE Tourism & Business management, don't enrol on this!

Requirements: The student has to have a fluent skills in English and readiness to study online independently on University level.
Device: You need a laptop or PC, smartphone or tablet is not enough.

Credited in degree: All degrees at Xamk (optional studies)
Enrolment by: 31 May 2021
Price: These studies are free of charge

Please notice, that
Xamk degree students cannot enroll on OUAS courses.

The studies are suitable for students who  

  • need deeper understanding or new competences – regardless of their prior studies.
  • want to study in a flexible way – studies are carried out online.
  • are interested in developing their own work
  • are looking for a new direction in their own professional career – whether currently between jobs or at work.

Students are required to

  • be commited to these studies
  • have enough time to familiarize on materials and sources of information
  • complete all tasks and tests on time
  • to be initiative.

ECTS credits
ECTS credits represent the workload and defined learning outcomes (“what the individual knows understands and is able to do”) of a given course or programme. One credit equals 27 hours of student's work.

South-Eastern Finland University of Applied Sciences (XAMK) 

The South-Eastern Finland University of Applied Sciences (XAMK) – the 5th largest UAS in Finland. More information on higher education in Finland on page https://minedu.fi/en/higher-education-and-research.

Xamk is situated in the popular tourist region around Saimaa lake system and archipelago.


The goal is to provide students with added professional capabilities to understand hospitality and tourism business demand and supply, plan and manage social media marketing campaigns, anticipate the effects of seasonality in tourism business and manage personnel in effective and professional way. The extent of each course is 5 ECTS credits. The courses in Autumn and their duration

  • Hospitality management 16.8.-10.10.2021
  • Social media marketing 16.8.-10.10.2021
  • Seasonality and tourism planning 18.10.-12.12.2021
  • International human resources 18.10.-12.12.2021


Hospitality management

What is the scale of tourist movements in the 21st century? How to activate team skills by understanding the different tasks, activities and functions of your team when managing a hospitality organization? Why is there a need for sustainable tourism development? What are the topical issues, revealing the fast-changing nature of the tourism and hospitality business in terms of both demand and supply? How to be aware and understand the complexity and interconnection of the modern tourism and hospitality industry?

Social media marketing

How to create a social media presence for an organization using diverse platforms? How to  utilize social media tools and services for insight about how consumers feel about brands and respond to social media marketing? How to develop and manage successful social media marketing efforts?

Seasonality and tourism planning

What kind of issues and models are there in tourism planning and development? How to cope with different kinds of private and public sector processes in regional tourism planning and development? How to utilize seasonality, nature and culture as pulling factors in the product development in a sustainable way? How are the company level and regional level targets related to each other?

International human resources

What are the most important HRM operations in multicultural organizations? How to recall HRM development strategies? What is included in effective HRM processes? How to plan recruitment, orientation, and training of employees in multicultural organizations?

Additional information on enrolment:
Open University of Applied Sciences office, email openstudies@xamk.fi.

Terms of cancellation: 
If you are not able to participate in the course, please let us know as soon as possible by email openstudies@xamk.fi.

You'll receive an invitation by email to this course approx. one week before the course starts.

This course is based on the curricula of Xamk's degree programmes and the Finnish credits are fully compatible with the ECTS. The level of the courses is bachelor level.

This 20 credits module is the 2nd part of the programme
Diploma of Higher Education in Tourism and Business Management in Finland, 60 cr 

The Diploma of Higher Education provides knowledge and competence in tourism and business management.  You enhance your expertise in customer-oriented service development and digital marketing in European business environment.  The duration of the studies is one and a half year (60 ECTS credits). You will study one module (20 ECTS credits) per term.  It is also possible to choose only one module (20 ECTS credits).  This diploma, and Module I, has started in January 2021 and it is no longer possible to join it. Module III is starting in January 2022 and the price for that module will be informed. Enrolment on that module opens later.