Entrepreneurship and Small Business Marketing, 5 ECTS cr

Learning outcomes:
After successfully completing this study unit, students will be able to: – recognize the importance of entrepreneurship in the national economy – evaluate the necessary personal skills and attitudes to be an entrepreneur – identify the essential parts of the entrepreneurial process from finding a business idea to marketing planning of a new business venture as well as practices of a new establishment.

Contents and methods:

Entrepreneurship challenge -Business opportunities: business idea identification and development -Building the business plan: financial, risk and marketing considerations Practices of creating a new enterprise

Study material is provided on the course platform.

1 Entrepreneurship challenge

2 Business opportunities
-business idea identification and development:

3 Building the business plan:
-analyses, financial and marketing planning, risk management

4 Practices of a new business establishment

Assessment:
Approved learning assignments, assessment scale: excellent (5), good (4-3), satisfactory (2-1), fail (0)

Certificate of these studies will be delivered 
 – in paper form for those who have their home address in Finland
 – by email in PDF form for those who have their home address in some other country.

This course is based on the curricula of Xamk's degree programmes and the Finnish credits are fully compatible with the ECTS.

Additional information on enrolment:
Open University of Applied Sciences office, email openstudies@xamk.fi.

Terms of cancellation: 
Please, cancel your enrolment 14 days before the course starts.Cancellation by email to openstudies@xamk.fi.

You'll receive an invitation by email to this course approx. one week before the course starts.