Time: 24.1. – 10.4.2022
Place: Online studies
Extent: 5 ECTS credits
Number of study places: 10
Target group: Everyone interested in the topic
Required previous skills:
Lecturer: Heli Kesämaa

Credited in degree at Xamk : Master's degree programme in future business operations management
Area of competence mentioned in Curriculum: Core competence / Module: Developing business Link to curricula
Enrolment by: 9.1.2022
Price: EUR 12 / credit or semester fee EUR 175. You can read more about our payment policy here.

Please, notice that the fee for one semester will not be refunded, if the combined fees for your chosen studies remain below EUR 175 or you cancel your studies.

Note that you can enrol for Open UAS studies at the maximum of 50 ECTS credits per semester. One person’s enrolments exceeding 50 ECTS credits are deleted in the enrolment order. Paying attention to this is important when planning your studies.

Please also notice, that
Xamk degree students cannot enrol on Open UAS courses.

Learning outcomes: You can analyze and draw conclusions regarding the effects of the digital competitive environment to the marketing of a company.
You can identify and evaluate customers’ needs for omnichannel service
You can evaluate and plan how to improve business with multichannel strategies.
You can choose and apply various means to produce multichannel customer service and you can justify your choices.

Contents and methods: 

How does the digital competitive environment affect a company’s marketing?
How to utilize multichannel strategies in sales, delivery, communication and customer service?
How to identify customers’ needs and wants for omnichannel service?
What are benefits and challenges of multichannel marketing?

The course covers 5 ECTS credits, totalling 135 hours of student work. The number of hours is theoretical and varies according to student effort. This course is a web course. All assignments and exams need to be carried out according to a given schedule. There is no contact teaching in this course. In the beginning we'll have a meeting via Adobe Connect and if needed we can have a few meetings during the course.

Study material: 

  • Video lectures in Learn (recordings)
  •  5 – 6 selected journal articles regarding multichannel

All material is in English.
Fluent reading of journal articles is a useful skill in this course.

Assessment: 1-5 

You are able to find, study, produce and evaluate critically data related to factors affecting company’s marketing
You are able to solve demanding problems in research and development work.
You are able to evaluate strategic approaches and justify their use in terms of management and development.

Evaluation is based on various exams and one analysis assignment in Learn. In this assignment the students will apply the themes of multichannel in their own organisation. Evaluation criteria is described in the course description.

Transcript of records will be delivered by request by email in PDF form

This course is based on the curricula of Xamk's degree programmes and the Finnish credits are fully compatible with the ECTS.

Additional information on enrolment:
Open University of Applied Sciences office, openstudies@xamk.fi.

Terms of cancellation: 
You can cancel your enrolment free of charge 30 days before the course starts. If you have not cancelled by the due date, we will charge the full cost of the course. Cancellation by email to openstudies@xamk.fi.

Before the course starts, you'll receive an invitation by email to this course.

Please note that there can be changes in the course details in terms of the timetable and teachers, for example.

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South-Eastern Finland University of Applied Sciences is audited by the Finnish Education Evaluation Centre (FINEEC).