Time: 1.10.-20.12.2020, contacy lessons on Thu 1.10., Fri 2.10. and Thu 26.11. at  9-16 o'clock
Place: Xamk, Mikkeli Campus
Extent: 5 ECTS credits
Number of study places: 10
Target group: All that are interested in this subject
Required previous skills: No prior knowledge is required. Basic knowledge of tourism and hospitality management are an advance.
Lecturer: XX

Note! This course is not intented to Xamk degree students.

Credited at Xamk in degree: Master of Tourism and Service Business
Enrolment by: 20 September 2020
Price:  EUR 60 or semester fee EUR 175

Please, notice that the fee for one semester will not be refunded if the combined fees for your chosen studies remain below EUR 175 or you cancel your studies.

Please notice, that
Xamk degree students cannot enrol on OUAS courses.

Learning outcomes:
You are familiar with the psychological basis of customer experience.
You are familiar with the different models and methods of studying and developing customer experience.
You can design a study of customer experience, carry out it and utilise the results in developing service business.
You can draw up a development plan of customer experience suitable for service businesses.

Contents:
What does human beings' customer experience involve?
What are the different models and methods of studying and developing customer experience?
How studies on customer experience designed and carried out?
How is research utilised in developing companies' customer experience at strategic level and in daily management?

Assessment:
Students can

 

a. evaluate and make critical use of multidisciplinary data in their field of expertise by producing new points of view.
b. solve creatively complex problems in research, development and innovation.
c. be responsible for operations and develop them independently and systematically.
d. work independently in demanding expert duties of their professional field.

Grading scale
0-5

 

Finnish credits are fully compatible with the ECTS.

Additional information on enrolment:
Open University of Applied Sciences office, email openstudies@xamk.fi.

Terms of cancellation: 
You can cancel your enrolment free of charge 14 days before the course starts. If you have not cancelled by the due date, we will charge the full cost of the training. Cancellation by email to openstudies@xamk.fi.

You'll receive an invitation by email to this course approx. one week before the course starts.