Women at Work – views on femininity and sandwich generation

14 January at
14.00 – 15.15 CET+1 (Finland)
13.00 – 14.15 CET (Poland, Belgium, Spain),




The four representations of mature femininity in culture and communication. Krzysztof Polak, Semiotic Solutions

  • There is no single image of mature femininity in today's culture. Rather, we are dealing with different representations of it. Cultural analysis and semiotics have helped to find the structural order in this diverse area and thus to understand the main meaning creation mechanisms of mature femininity in modern culture.


Working Sandwich Generation
Analysis of selected results of comparative surveys in Belgium, Finland, Italy, Poland and UK. Alicja Grześkowiak, Wroclaw University of Economics and Business

  • The purpose is to study the so-called Sandwich Generation in these countries with different models of the welfare state. The basic sample in each country was 500 people aged 45-65, and extended sample (boost sample) 250 people belonging to the Sandwich Generation. The survey was conducted in September – November 2020.


The audience can ask questions and join the discussion.

The webinar is a part of the Time4Help Finland: Service Business, Women Entrepreneurs and Leaders project which is implemented by the Xamk Small Business Center and co-financed by the European Social Fund and the South Savo Centre for Economic -Development, Transport and the Environment.

The Time4Help project is implemented in an international collaboration with Dobre Kadry, Fundación Acción Contra and El Hambre and Odisee University College.

The webinar is free of charge but requires registration.

More information:
Kaija Villman
South-Eastern Finland University of Applied Sciences, Small Business Center 
PL 68, Patteristonkatu 2 C
50101 Mikkeli, Finland