Creative management and marketing
This project aims at furthering skills in innovative management and marketing as well as creates new concepts for cultural festivals, cultural houses and event organizers in St. Petersburg, Kouvola, Kotka and Mikkeli regions. We also further the attractiveness of regions across the Finnish-Russian border through developing cross-artistic, multi-disciplinary concepts within festival and fashion design industries by using service design tools and gamification.
Tourism and culture
Cultural events have a great potential to be sources of sustainable development from the perspective of tourism related industries. Cultural events advance visits in the hotels, restaurants, nature destinations and other leisure attractions in the region. The significant increase in the number of festivals in St. Petersburg region in the recent years indicates the keen interest to event industry as one of the main boosters of cultural tourism as well.
We focus on:
- How to make a successful event?
- How to attract new audiences?
- How to increase visibility and recognition of the cultural events?
- How to enhance cross-border co-operation between Finland and Russia?
Case-studies, co-operation, work placements, internships
Do you recognize the challenges listed above?
Would you like to develop the contents of your events?
Do you have specific developmental challenges that could be tackled with an international team of experts and students?
Could your festival, cultural house or organization be a case study?
Our partners in Finland already include The Mikkeli Music Festival, Kotkan Meripäivät -city festival at Kotka, and the cultural houses and theatres of Mikkeli, Kouvola and Kotka region. We also co-operate with a variety of cultural houses and festivals, such as the Fashion contest Admiralty Needle, in the Saint Petersburg region, as well as small-and medium sized businesses, association and other actors in the creative field.
Congress and Concert Hall Mikaeli at St. Michel, Photo credit Pihla Liukkonen, Mikkeli Music Festival.
Can your cultural house or organization offer internships and work placements to enthusiastic and diligently working students from the following fields:
- fashion and costume design
- cultural productions and management
- hospitality management
- game design
- service design
- international business
- networks development
- marketing
- cross-border co-operation between Finland and Russia
If you answered YES to any of the above, please do not hesitate to contact the Project Manager, Ms. Heini Haapaniemi.
Summer Schools and Hackathons in Kouvola, Mikkeli and St. Petersburg
We organize hackathons in Kouvola, Mikkeli and Saint Petersburg in order to create new concepts and development ideas for the participating festivals, cultural houses and organizations. The C3E Hackathons are design sprint-like events in which experts, lecturer and students of two Russian universities and one Finnish university of applied sciences come together to use the service design methods to tackle the case study challenges. In the hackathons we use the service design methods and bring in the concept of gamification in order to meet the tastes of the new audiences.
We organize the hackathons in the form of competitions: the best suggestions will be rewarded and turned into functioning products and processes by the commissioning partners.
Cross-sectoral and multi-disciplinary learning contexts
The co-operation between educational institutions, research, SMEs, businesses and the third sector benefit much from working closer together. We aim at creating synergic relations and flexible, real-life contexts to learning.
Header image credits: Daria Enukhova, Pihla Liukkonen (collage of multiple photos made in Xamk).
