The value of wellbeing benefits

The core value provided for the customer by a healthcare or wellbeing entrepreneur lies in the wellbeing benefits achieved with the customer, not inherently in the the in-person meeting itself. One possible avenue for post-pandemic business growth and revitalization lies in refocusing business operations upon this value of the wellbeing benefits.


digitalisation brings Huge amount of opportunities

The central objective of the ARVO project is to support smaller South-Savonian healthcare and wellness businesses in the transition towards a range of offered digital services based on the individual needs of the particular businesses.


wellbeing effects converted to data – how to take advantage of it?

The overall goal of the project seeks to generate new proficiency and perspective for surviving the challenges the pandemic has set out for businesses. The participating businesses will be able to collect data about the wellbeing effets to their services and utilize this data for marketing and sales.

More information

ARVO | project manager

Mira Häyrinen
+358 40 547 94 13

Team ARVO: multidisciplinary project team at your service!

Mira Häyrinen

Project Manager



Pirjo Hakala

RDI specialist



Marko Tanskanen

RDI specialist



Henri Lanér

Software designer


Enni Jaatinen

RDI specialist




ARVO - Competitive advantage through developing health and wellness service effectiveness and digitalization

1 June 2021 – 31 August 2023

Project partners

Lead partner: South-Eastern Finland University of Applied Sciences


Total budget: € 616 640

XAMK part of the total budget: € 121 228

Financiers and main source of funding: ESR - European Social Fund | ELY - Centre for Economic Development, Transport and the Environment