Time: Students can start their studies approximately within a week after enrolling on this course. The estimated time for completing this course is two months.The first start is on 5 September 2023.
Place: Online studies
Extent: 5 ECTS credits
Target group: Everyone interested in the topic
Prior know-how and skills: Customer oriented marketing (5 ECTS credits) or equivalent knowledge
Lecturer: Course is completed independently
Credited in degree at Xamk: Bachelor of Business Management, Digital International Business
Area of competence mentioned in Curriculum: Core competence
Enrolment by: 8.10.2023
Price: Free of charge
Note that you can enrol for Open UAS studies at the maximum of 50 ECTS credits per semester. One person’s enrolments exceeding 50 ECTS credits are deleted in the enrolment order. Paying attention to this is important when planning your studies.
Please also notice, that
Xamk degree students cannot enrol on Open UAS courses.
Learning outcomes:
You are able to describe a company’s customer related processes and define what factors contribute to good customer service. You are able to define and describe factors affecting the purchasing and consuming behaviour of different customer groups. You are able to define and identify factors affecting customer experience as a whole. You are able to search for and analyze information to have better customer insight.
Contents and methods:
What does the customer process mean and what is its role in business? How do consumers, companies and organizations differ as customers? What does customer experience consist of and how are you able to gain insight into it? How are customer relationships built, maintained and developed? What are the components of good customer service?
The course contents independent work. There is no group work or online live lectures.
The course covers 5 ECTS credits, totalling 135 hours of student work. The number of hours is theoretical and varies according to student effort.
Study material:
The study material is provided in learning environment. (Learn)
Assessment:
Students can
a.use professional vocabulary systematically
b.look for information in the key information sources of the field
c. work together with customers, users and target groups
Assessment grade: 1-5
This course is a part of Xamk Pulse’s ‘Diploma of Higher Education in Tourism and Service Business Management’.
What is diploma and what are the courses included in it?
Read more about the diploma https://www.xamk.fi/en/open-amk-courses/diploma-of-higher-education-in-tourism-and-service-business-management-60-ects-cr/.
Want to complete the whole diploma?
The full extent of the diploma is 60 ECTS credits. We recommend that you start from module I and complete it first.
Want to take just some of the courses?
If you don’t want to complete the whole diploma, you can choose just those courses that you are interested in.
Enrolment on diploma courses
You must enroll on each course separately. Choose just the number of courses that you can & have time to complete by the end of year 2023! All the courses will be available also in year 2024, when you can start them weekly on nonstop basis.
Transcript of records will be delivered by email in PDF form.
This course is based on the curricula of Xamk's degree programmes and the Finnish credits are fully compatible with the ECTS.
Additional information on enrolment:
Open University of Applied Sciences office, email: openstudies@xamk.fi.
Terms of cancellation:
If you are not able to participate in the course, please let us know as soon as possible by email openstudies@xamk.fi.
Before the course starts, you'll receive an invitation by email to this course.
Please note that there can be changes in the course details in terms of the timetable and teachers, for example.
South-Eastern Finland University of Applied Sciences is audited by the Finnish Education Evaluation Centre (FINEEC).