Ruoti
Regenerative wellbeing and tourism services as a new pull factor for South Savo
Future’s tourism leaves its mark only on the heart.
The regenerative approach to designing wellbeing and tourism services opens the way for value-based solutions. Regeneration in business means that a company not only minimises harm but actively creates good. This supports positive change for people, communities, and nature.
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The vitality of nature and communities sustains the region’s viability
South Savo’s wellbeing and tourism services are developed in ways that strengthen the region’s ecological carrying capacity and cultural heritage. The regenerative approach to, for example, hiking services can enable customers to actively support nature by removing invasive species, hanging birdhouses, or sowing wildflower meadows.
A thriving region requires not only flourishing nature but also vibrant communities and local culture. Ruoti’s development efforts seek to preserve the region’s nature and cultural heritage while boosting local livelihoods. As a result, conscious service users can be provided with meaningful ways to support both nature and communities. (Image: Visit Finland)
Ruoti brings together over 20 wellbeing and tourism companies from South Savo
In collaboration with wellbeing and tourism companies involved in the Ruoti project, we are raising awareness of regenerative services and their potential in both national and international markets. Within the Ruoti project, services are developed to create new business opportunities by reaching local, domestic, and international customers.
Ruoti also promotes networking and collaboration among wellbeing, tourism, and environmental actors, enabling regional stakeholders to share knowledge, experiences, and resources. The project has a shared vision: to protect South Savo’s nature as tourism and the use of nature destinations grow. By taking proactive and regenerative steps, the project builds a sustainable base for future services. (Photo: Julia Kivelä, Visit Finland)
The Finnish word ruoti refers to the supportive and connective part of plants to make them whole. In the same way, the Ruoti project serves as the backbone for emerging regenerative solutions. It brings together entrepreneurs and stakeholders to enhance the wellbeing of both nature and people.
Ruoti’s core activities
- Increasing awareness. What are regenerative services? An open-access webinar explores what regenerative services are and the opportunities they offer in both national and international markets. A workbook on regenerative services is developed for businesses, based on expert knowledge.
- Business development. How are regenerative services developed? Regenerative services are integrated into companies’ broader business operations through company-specific collaboration and development work.
- Networking and collaboration. How do we find partners to implement regenerative services? Cross-pollination of regenerative goals and business models is facilitated through joint events among stakeholders in the South Savo region.
- Communication and branding. How are regenerative services marketed? Marketing and branding of services developed within the project are supported. Furthermore, a public expert event is organised to raise awareness of regenerative wellbeing and services.
Ruoti’s latest updates
Etelä-Savoon matkaaja voi tulevaisuudessa jättää kohteen parempaan kuntoon kuin se oli tullessa
Project facts
Ruoti – Regenerative Wellbeing and Tourism Services as a New Pull Factor for South Savo
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Interested in regenerative services?
The Ruoti project is looking for stakeholders to join collaboration! The project builds new regional attraction for South Savo by developing regenerative services that appeal to conscious customers and travelers. The project strengthens the local know-how in regenerative services, while creating networks that support long-term collaboration.
Ruoti also seeks nature sites where entrepreneurs can implement regenerative services in practice. The goal is a shared vision for preserving South Savo’s unique natural environments as tourism and recreational use continue to grow. Get in touch with the project team – contact details are listed below.
Ruoti project specialists
