Interaction generates trust.

South Savo Region, a food region, has a strong primary food sector plus high quality food products. Locat food and organic food are highly appreciated, and a steadily growing trend. Direct sales allow face-to-face meetings for consumers and food producers, for example in farms, events and festivals or REKO-sales (agri-food retail and distribution model). These meetings create trust, enable communication and strengthen permanent consumer relations.

Consumers are “on-line” more or less constantly. Digital channels offer real-time information of interesting things, food products and producers likewise. Main element of local food is trust derived from interaction.The need to sustain a customer-producer interaction increases with business level. New ways to build on-line interaction are essential.

Project aimed

  • to strengthen knowledge and competence of digital channels and tools suitable for food producer – customer interaction
  • to test and resolve the efforts which are required from micro-companies when introducing new digital channels and tools
  • to provide infromation of the results (feasability, benfits)

The project tested the feasability and the process of implementation of QR-codes when offering information of orgin to consumers.


More information

Teija Rautiainen
South Eastern Finland University of Applied Sciences
research manager
Tel. +358 400 872 759

Smart Specialization Agri-Food

South Savo Region is a member in EU Smart Specialisation Agri-Food thematic platform, and participating in Traceability and Big Data (T&BD) thematic platform. The thematic partnership aims at encouraging, motivating and facilitating the incorporation of necessary digital technologies and data application in agri-food sector value chains.

In the end of 2017 T&BD was selected by the Commission to pilot Interregional Innovation Projects (List of Selected partnerships) with the aim to:

  • Commercialise and scale-up interregional innovation projects that can create or reshape European value chains.
  • Attract private investment for promising innovation projects.
  • Explore and strengthen synergies between different EU instruments (Cohesion Policy funds, the Investment Plan, Horizon 2020).

Therefore, Complat -partnership was formed between 7 European regions in order to scale up a digital, QR-code based traceability and transparency system for food (Naturecode). Digiltal Dialog Connects Consumers and Food Producers -project aimed for improvements in South Savo, but also operated as a pilot project for Complat -partnership. Project studied the use of QR-codes: how appealing consumers find the use of QR codes and the provided information plus what it takes from producers to put QR codes to use. Short report of results can be found here Digital Dialog_Complat partnership


Digillä dialogia - ruokatuottajien ja asiakkaiden kohtaaminen

1 September 2018 – 30 April 2019

Project partners

Lead partner: Kaakkois-Suomen Ammattikorkeakoulu Oy

Focus areas: Sustainable wellbeing


Total budget: € 50 372

XAMK part of the total budget: € 15 112

Financiers and main source of funding: Etelä-Savon maakuntaliitto - Alueelliset innovaatiot ja kokeilut (AIKO) -rahoitus

Index terms