South Savo Region, a food region, has a strong primary food sector plus high quality food products. Locat food and organic food are highly appreciated, and a steadily growing trend. Direct sales allow face-to-face meetings for consumers and food producers, for example in farms, events and festivals or REKO-sales (agri-food retail and distribution model). These meetings create trust, enable communication and strengthen permanent consumer relations.
Consumers are “on-line” more or less constantly. Digital channels offer real-time information of interesting things, food products and producers likewise. Main element of local food is trust derived from interaction.The need to sustain a customer-producer interaction increases with business level. New ways to build on-line interaction are essential.
- to strengthen knowledge and competence of digital channels and tools suitable for food producer – customer interaction
- to test and resolve the efforts which are required from micro-companies when introducing new digital channels and tools
- to provide infromation of the results (feasability, benfits)
The project tested the feasability and the process of implementation of QR-codes when offering information of orgin to consumers.