Target of the project is to increase digital business to business marketing competence and support the growth of the
companies. Target is also to increase regionally the competence of the companies to use the digimarketing services
as a service. Also the firm network level results in the case of Savonlinna will be generated in what quality and quantity
the digital inbound services are possible to provide in Savonlinna by possible new service center and/or inhouse
services by piloting companies in 1 to 5 year period. Monitoring results and proposals for the digital inbound marketing
process improvement will be delivered to the companies and stakeholders. These results will be delivered to wider
business network in seminar. Inbound marketing service center and business model will be planned in the project on
the basis of inbound marketing needs and human resources. Xamk will get new knowledge to develop co-operation
with the industry in the area of digital economy

More information

Project Manager, Lector of Digital Marketing, Pia Jääskeläinen

South-Eastern Finland University of Applied Sciences

+358 40 667 2190


Digital inbound marketing competence – regional piloting project

1 January 2017 – 31 December 2018

Project partners

Lead partner: South-Eastern University of Applied Sciences

Focus areas: Digital economy


Total budget: € 96 756

XAMK part of the total budget: € 96 756

Financiers and main source of funding: South-Savo Centre for Economic Development, Transport and the Environment, ESF-funding

Index terms