The staff of sustainable wellbeing focus area consists of experts especially from the fields of social services, health, tourism, hospitality and youth.

The development work of the focus area is research-oriented, and based on newest available information and the utilization, application and testing of that information in cooperation with regional operators.

Examples of cooperation can be found in ongoing projects. The focus area also provides expert services tailored to the specific needs of customers.

Sustainable wellbeing projects provide excellent opportunities for the students of Xamk to enhance their own expertise and to complete their studies in the midst of real development tasks related to the field.

Spearheads of competence

Data-based wellbeing services

Data-based wellbeing services research group consists of experts on gathering, applying and interpreting wellbeing related information. Research and development activities aim systematically to make use of open data sources, self-assessments as well as information related to physiological indicators in the development of effective wellbeing services. Development work is done in cooperation with public, private and third sector operators as well as individuals. Data-based wellbeing services are developed based on information on the wellbeing, health and performance of people of all ages.

Equality and empowerment of youth

The spearhead of competence combines youth research and youth sector development. Activities focus on strengthening youth participation, citizenship and equality as well as identifying factors related to social exclusion.

In youth related basic and applied research, active social interaction and applying the research results in the development work are at focus. Youth sector and youth service development is done especially with experimental culture methodology together with stakeholders.

Smart user-centred food services

The spearhead of competence researches and develops future food services. The aim is to improve food service processes, especially through the utilization of technology, digital solutions and data. In addition, the research related to the customers’ dining experiences and food choices forms a basis for the development of wellbeing supporting food services.



Research Director
Anu Haapala
Tel. +358 50 312 5123

Responsible tourism

Responsible tourism spearhead of competence supports tourism businesses, development organizations and regional development in the development of tourism according to principles of responsibility. Ecological sustainability is highlighted in both research and development work. In addition, the spearhead of competence establishes the ecological, social and economic effects of tourism to the destination areas and to tourism business.



Research centres




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