Ruoti
Regenerative wellbeing and tourism services as a new pull factor for South Savo
Regenerative services strengthen people, nature, and communities.
The Ruoti project works with businesses in South Savo to develop regenerative wellbeing and tourism services. The aim is to create services that are good for people, nature, and local communities. Ruoti brings people and businesses together, builds understanding of regeneration, and helps make South Savo known for regenerative services. The goal is simple: wellbeing that allows people, communities, and nature to thrive together.
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What makes a service regenerative?
Regenerative wellbeing and tourism services offer meaningful experiences while creating benefits for nature and local communities.
Customers can take an active role, for example by helping to restore nature, remove invasive species, or improve habitats. Local communities benefit when services draw on local products, skills, knowledge, and cultural heritage.
At the heart of regeneration is the idea that the wellbeing of people, nature, and communities is interconnected and can grow together. When people, nature, and businesses thrive, the whole region thrives too. Photo: Visit Finland
Regenerative services are built by businesses
Businesses in South Savo are turning regeneration into practice by developing new wellbeing and tourism services as part of the Ruoti project. Each business builds its service on its own strengths, what it knows about its customers, and knowledge from experts.
The aim is to create services that offer meaningful experiences for customers while also benefiting nature or local communities. Photo: Julia Kivelä, Visit Finland
The Finnish word ruoti refers to the supportive and connective part of plants to make them whole. In the same way, the Ruoti project serves as the backbone for emerging regenerative solutions. It brings together entrepreneurs and stakeholders to enhance the wellbeing of both nature and people.
Ruoti’s core activities
- Increasing awareness. What are regenerative services? An open-access webinar explores what regenerative services are and the opportunities they offer in both national and international markets. A workbook on regenerative services is developed for businesses, based on expert knowledge.
- Business development. How are regenerative services developed? Regenerative services are integrated into companies’ broader business operations through company-specific collaboration and development work.
- Networking and collaboration. How do we find partners to implement regenerative services? Cross-pollination of regenerative goals and business models is facilitated through joint events among stakeholders in the South Savo region.
- Communication and branding. How are regenerative services marketed? Marketing and branding of services developed within the project are supported. Furthermore, a public expert event is organised to raise awareness of regenerative wellbeing and services.
Project facts
Ruoti – Regenerative Wellbeing and Tourism Services as a New Pull Factor for South Savo
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Other projects on similar themes
Raised by the Forest – Nature as part of lifestyle guidance at maternity and child health clinics
LISÄ – Added value to the development of rural areas with nature-oriented services of high competence
Join us in making a difference!
Are you an entrepreneur or developer?
You don’t have to be part of the project to use Ruoti’s tools and find new ideas for developing regenerative services.
Thinking of starting a business?
If you are starting a business and want to explore how regeneration could become part of it, get in touch. We’re happy to help you turn your ideas into practice.
Part of a community, environmental organisation, or other organisation?
Join Ruoti’s networks, connect with businesses, and help build a more regenerative South Savo together.
Interested in regeneration?
Follow Ruoti for new ideas, events, and results. There’s always something new happening!
→ Get in touch: elina.hasanen@xamk.fi and tanja.lyytikainen@xamk.fi
Ruoti project specialists
