This project is a dynamic and innovative experimentation of entrepreneurship, where the business activities in Kymenlaakso are directed towards more creative business processes, new types of products, concepts and services. The aim of the project is to create new and creative ways to increase positive customer experience and to attract more and new types of consumers. The time of industrial capitalism was marked by the mass production of goods, but the pursuit of economic growth has shifted towards another direction: services, content-building and enhancing customer experiences. The opportunities opened up by creative methods will be explored in order to, first, create new types of contents and, second, to make the intangible value within business activities more comprehensible and usable.

More information

Project Manager
Riku Happonen
+358 (0)44 702 8238


Creative Business Generator

1 October 2018 – 31 May 2020

Project partners

Lead partner: South-Eastern Finland University of Applied Sciences, Xamk

Focus areas: Digital economy
Xamk Research Units: Creative Industries


Total budget: € 235 206

Financiers and main source of funding: Häme Centre for Economic Development, Transport and the Environment (Häme ELY Centre)