This project is a dynamic and innovative experimentation of entrepreneurship, where the business activities in Kymenlaakso are directed towards more creative business processes, new types of products, concepts and services. The aim of the project is to create new and creative ways to increase positive customer experience and to attract more and new types of consumers. The time of industrial capitalism was marked by the mass production of goods, but the pursuit of economic growth has shifted towards another direction: services, content-building and enhancing customer experiences. The opportunities opened up by creative methods will be explored in order to, first, create new types of contents and, second, to make the intangible value within business activities more comprehensible and usable.
Administrator: South-Eastern Finland University of Applied Sciences, Xamk
Total budget: 235 206 €
Financiers and main source of funding: Häme Centre for Economic Development, Transport and the Environment (Häme ELY Centre)