LinkedIn as a sales tool

Online training 27.1.-12.2.2026

Want to get real sales and new customers from LinkedIn? Join our online training to learn how to use LinkedIn effectively as a B2B sales tool and building your expert brand. We highly recommend participating in the entire training program.

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January 27, 2026, 14:00-15:00 p.m. LinkedIn as a sales channel and expert brand builder

February 3, 2026, 9:00-10:00 a.m. Lead generation and internationalization opportunities on LinkedIn

February 12, 2026,14:00-15:00 p.m. Questions and sharing experiences: Individual tips for challenges raised by participants

In this training, we will delve into how you can build your expert brand, grow your network, and find the right leads without cold calling. You will get concrete examples of how LinkedIn has been used successfully to boost internationalization and sales. We will also openly discuss the downsides of high visibility on social media and how to prepare for them.

The training will be led by Sami Saarenpää, a long-time sales professional and Sales Director at KTI Laskutus, who has over 25 years of experience in B2B sales and strong practical expertise in social selling. Sami has also founded the Myynnin Ammattilaiset (Sales Professionals) network community, which is an example of how anyone can build a large online audience and harness it to support sales.

First training session (1 hour): LinkedIn as a sales channel and expert brand builder

LinkedIn’s operating logic and algorithm basics
- The role of your profile and content production in strengthening your expertise
- Examples for every starting point, taking into account your own job description.
- Building and maintaining a network
- Examples of successful content and the commercial benefits gained from it, as well as tips on how to build something concrete between sessions. This way, it can be sparred during these three sessions.

Second training session (1 hour): Lead generation and internationalization opportunities on LinkedIn

LinkedIn in the B2B sales process: how to find and contact the right decision-makers
- International examples and practices
- More examples of content production.
- Measuring and monitoring results
- The importance of multi-channel sales and how it supports LinkedIn

Third section (1 hour): Questions and sharing experiences

Open discussion about participants’ experiences and insights
Individual tips for challenges raised by participants
Short assignments or case examples from participants’ own situations

Introduction to trainer Sami Saarenpää

I have been working in B2B sales for over 25 years. I have also witnessed the transformation of sales from cold calling to newsletters to online activities. I am one of those salespeople who always want to be among the first to take advantage of new ways of reaching customers.

LinkedIn has long been a key sales tool for me and my company. I constantly measure its commercial impact both for myself and for KTI Laskutus, where I work as sales director and one of the owners. From the outset, we decided not to make cold calls, but to utilize a social selling model instead. This strategy has proven successful, also as a pathway to internationalization. We have a project underway that also includes training. The target countries are the Netherlands and Sweden.
As a trainer, I use plenty of practical examples from my own work, which makes the training easy to relate to and generates lively discussion. I have been praised for my ability to clearly explain the concept of multi-channel sales: in addition to LinkedIn, it is important to understand the role of other channels and why social media can generate more high-quality leads than generic paid advertising.