Business Analytics

Bachelor of Business Administration

The Business Analytics degree programme builds your skills to collect, analyse and visualise data, turning it into actionable insights that drive smart global business decisions.

You gain strong business and analytical knowledge, mastering how to collect, interpret and visualise data for strategic decision-making. You learn to use modern analytical, visualisation and communication tools to turn complex information into actionable business insights.

 

Applying

Rolling Admission 15.11.2025 – 28.2.2026

Joint Application 7.1. – 21.1.2026

Tuition fees & scholarships

Bachelor’s degrees 10 700 euros / academic year for students from outside the EU/EEA countries and Switzerland.

Full-time studies

Kouvola

Length of education: 3,5 years Upcoming application periods: 15.11.2025-28.2.2026 Rolling admission – Applying and admissions criteria – studyinfo.fi

Full-time studies

Kouvola

Starting places: 35 Length of education: 3,5 years Upcoming application periods: 7.1.-21.1.2026 Joint application – Applying and admissions criteria – studyinfo.fi

Degree titles

  • Bachelor of Business Administration

Shape Your Future with Data – Study Business Analytics

Studies are closely connected to working life through Xamk’s DataLab, company assignments, RDI collaboration and practical training, helping students develop professional and research skills. The programme, taught in English, also includes studies in Finnish language, culture and business life, with opportunities to learn other languages. Graduates leave with global competence, ethical awareness and the ability to drive smart, data-informed decisions. 

 

The DataLab, located on the Kouvola campus, enables students to work on real company assignments and RDI projects, applying data collection, analysis, and visualisation to solve business challenges. Students also study through online platforms and teamwork spaces, connecting closely with companies and organisations. These diverse environments promote practical skills, creativity, and readiness for international business roles. 

Take the first step towards a rewarding career in business analytics!

  • business analytics 
  • data analysis  
  • data-driven decision-making  
  • machine learning  
  • predictive modelling  
  • data visualisation  
  • business intelligence  
  • digital business development   
  • analytics tools  
  • information design   

Why study Business Analytics at Xamk?

Structure of studies

The Business Analytics degree programme (210 ECTS) combines business studies with analytical and digital competence.

Core competence (150 ECTS) includes modules in

  • common studies
  • business environment
  • basic business competence
  • data and business development
  • business analytics and tools
  • new technologies and research methods
  • practical training
  • bachelor’s thesis

Complementary competence (60 ECTS) consists

Professional optional studies (45 ECTS)

  • visualisation and communication
  • data science
  • data-driven business development

Other optional studies (15 ECTS)

Studies are closely connected to working life through Xamk’s DataLab, company assignments, and RDI projects, ensuring strong professional and international readiness. 

The complementary competence studies offer a flexible and modular way to strengthen expertise in data-driven business and decision-making.

Students can tailor their learning by selecting specialised courses that match their career goals and industry needs. Students gain practical experience in areas such as

  • data journalism,
  • prediction
  • machine learning
  • programming
  • information design
  • customer relationship development.

Study guidance

At the beginning of your studies, you begin your personal study planning (PSP), which helps you make choices related to your studies, practical training, master’s thesis, and international activities.

Your Studies Coordinator will support you in preparing your personal study plan.  Studying at Master School allows you to build the career path of your choice in line with your own objectives. 

Student stories and articles

Implementation of studies

The Business Analytics degree programme is delivered as full-time daytime studies on the Kouvola campus, with classes held on weekdays.

Practical training takes place both in Xamk’s virtual DataLab, located on the Kouvola campus, and in collaboration with partner companies, allowing students to apply their knowledge in real business environments. 

Flexible study opportunities

At the beginning of the studies, you prepare your personal study plan (PSP) which helps you make choices related to the studies, practical training, bachelor’s thesis and international activities.  We make every effort to ensure that you can plan your studies in the best way possible, according to your own life situation.

The studies are implemented using various methods:

  • lectures
  • independent assignments
  • teamwork
  • online studies
  • projects with companies and other organisations
  • projects carried out at South-Eastern Finland University of Applied Sciences
  • examinations
  • practical training.

The Business Analytics degree programme is studied in modern digital and collaborative settings, including the virtual DataLab and various simulation environments and games that support applied learning.

Kouvola campus 360°

Career opportunities

A degree in Business Analytics opens up diverse career opportunities across industries.

The programme develops strong analytical, business, and communication skills applicable in both private and public sectors. Graduates are well prepared for international careers in technology, consulting, finance, logistics, and services, and for further studies in business or analytics-related fields. 

Here are some of the key career paths you can pursue with this degree: 

  • Data Analyst
  • Business Analyst
  • Business Intelligence Analyst
  • Marketing Analyst
  • Financial Analyst
  • Operations Analyst
  • Consultant
  • Risk Analyst
  • Supply Chain Analyst
  • Customer Insights Analyst
  • Quantitative Analyst
  • Machine Learning Designer.

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For international students

Finland’s education system is regarded as one of the best in the world. Education is a strong part of Finnish culture from pre-school years into adulthood.
Get to know us and what we stand for!

Study in Finland

Study in Finland

Why choose Xamk?

Why choose Xamk?

Student life

Student life

FAQ – the most frequently asked questions

Finland has two types of higher education institutions: universities and universities of applied sciences (UAS).

Universities focus on scientific research and education based on it. Universities of applied sciences, on the other hand, offer a pragmatic education that responds to working life needs.

Studies at a university of applied sciences (UAS) focus on professional and practical know-how and skills. The practical experience provided by UAS studies is highly appreciated in many jobs and duties. UAS Bachelor’s level studies also gives you the opportunity to apply for further studies, such as completing a UAS master’s level degree and continuing as far as a doctoral degree. Our bachelor’s degrees always include supervised practical training that gives you the opportunity to apply the knowledge learnt in theory into practice. You will become familiar with the duties of your own field in real working environments.

We have over 11 500 students, and we offer 11 Bachelor’s degree programmes in English, 6 Master’s degree programmes in English, open UAS courses, global talent acquisition programmes and summer school courses.

You can also apply for exchange or double degree studies at Xamk.

Are you interested in practical learning? Would you like to study in modern facilities with top-class teachers? Are you attracted to new ways of teaching and learning? If you said yes, Xamk might be just the place for you.
Top 5 reasons to choose Xamk:

1. Finnish education system is one of the best in the world.
2. Excellent programmes with working life orientation
3. Our campuses are located in beautiful Finnish towns close to nature.
4. Best student life – it’s your time to enjoy and create wonderful memories.
5. Responsibility is our strategic choice.

Xamk follows the BOYD policy (Bring Your Own Device) which means that students primarily use their own devices like laptops and smartphones in their studies.

Xamk provides students with recommendations for the required hardware for their studies, and students are responsible for acquiring the devices independently and at their own expense. Teaching is planned and implemented according to these hardware recommendations. In some programs where specialized software is needed that cannot be reasonably used on personal devices, part of the instruction is conducted in the computer labs on campus. Microsoft Office products are available to you for free for your studies.

At Xamk, we support students in all aspects of their studies. You will receive assistance in completing your studies, developing your skills, and maintaining your well-being and ability to study. Our entire staff is dedicated to supporting your well-being.

Support for learning and completing your studies: teachers, internship supervisors, student services, E-campus, and other support services.
Support for skill development and career planning: teachers, student advisors, student well-being specialists, and Xamk support services.
Support for well-being and study ability: study psychologists, student well-being specialists, special education teachers, student health services, tutors, Xamk Sports, the student union Kaakko, and school chaplains.

Savonlinnan kampus

Campuses in 4 cities

Xamk’s campuses are located in Kotka, Kouvola, Mikkeli, and Savonlinna. Some degree programs are offered entirely online.

Get to know your own campus!

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Further information on studies

Phone
+358447028250
Email
Jagat.Kunwar@xamk.fi
Department
Liiketalouden koulutusyksikkö
Jagat Kunwar
Senior Lecturer
+358447028250
Jagat.Kunwar@xamk.fi

Contact Admission Services

Xamk’s Admissions Services primarily assists with matters related to applying for degree studies. You can contact us by phone or through our online form.

Mon-Fri 09.00-12.00

Degree education in Finnish:

  • +358 44 702 8891 
  • +358 40 585 6610

Degree education in English:

  • +358 40 585 6610

Contact request via online form: