New Cotton -project develops and demonstrates technologies and circular business models for recycling of textiles and processing textile waste.

Twelve pioneering players in the fashion and textile industries are breaking new ground by demonstrating an entirely circular model for commercial garment production.

The consortium of brands, manufacturers, suppliers, innovators and research institutes participating in the European Union-funded “New Cotton Project”, will prove that circular, sustainable fashion is not only an ambition, but can be achieved today. The project also aims to act as an inspiration and steppingstone for further, even bigger circular initiatives in the industry going forward.

In the project consortium, the South-Eastern Finland University of Applied Sciences (Xamk) will develop a technical solution for the continuous processing of textile waste fibres for pre-treatment. Research on the industrial processes in bio-based circular economy is the strength of Xamk’s FiberLaboratory.

See more information about the project from the project website

The New Cotton Project has received 6 745 801,25 euros in funding from the European Union´s Horizon 2020 research and innovation programme under grant agreement No 101000559.

Photo: Infinited Fiber Company

More information

Director Tapio Tirri
+358 40 582 8468

Project manager Noora Haatanen
+358 40 574 8356

This is how it works!

Introducing the New Cotton Project!

In a first for the fashion industry, twelve pioneering organisations have come together to break new ground and demonstrate a circular model for commercial garment production.

Watch the video to discover how each participant plays a unique role in this circular ecosystem, defining a blueprint for circularity in textiles.



New Cotton - Demonstration of New Cotton like circular fiber for textiles in consumer-facing launches

2 October 2020 – 31 March 2024

Project partners

Lead partner: Infinited Fiber Company

Partners: Aalto University, adidas, Fashion for Good, Frankenhuis, H&M Group, Inovafil, Kipas Textiles, REvolve Waste, RISE, Tekstina

Xamk Research Units: FiberLaboratory

Index terms